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Bas was born in Limburg, but no worries; his accent completely faded away. During his studies in Economics he was a rising star in the game of draughts, but luckily he made his best move in 2000 and chose to work at Radancy. As a grand master of research, strategy and co-inventing nicknames, he couldn't resist the lure of the corporate world and decided to take a seat at Ernst & Young on the other side of the table. Fortunately, he soon discovered that it is more fun to recruit not for one, but for a multitude of Dutch employers. And so, he came back, only to be simultaneously engaged in researching surprising insights, developing strategic positionings and catching all new business opportunities. We don't see Ton Sijbrands doing that.