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Modern jobseekers need more than a button to apply – they need a reason. Content and social media tell your employer story, shaping the perception and conversation around your brand and attracting new audiences. New platforms, new formats and new candidate expectations are opening new opportunities to drive conversation, tell authentic stories and build candidate consideration. Good content is what audiences want. It’s what drives them to your career site through targeted social media. And it’s what keeps them there longer through engaging content pages, all the while building consideration and nudging them to make the decision to apply.
The content and social landscapes are changing faster than ever before. Using data, technology and our experiences as employer branding experts, we can deliver you strategic content that makes an impact. Our data shows us that paid social routinely outperforms organic; it increases impressions and engagement, and cuts through the noise.
Foundation for your employer brand story.
Modelling key audience segments to tell the story.
Careers destination for social strategies to drive audiences to content tailored to the job.
Covers purpose, people, platforms, process, presence, paid media and performance.
Content mapped against persona motivations throughout the candidate lifecycle.