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Your employer brand is a strategic platform that guides your creative message and the various ways people experience your brand. Radancy brand experts work with you to understand your specific objectives and metrics for success. We gather and analyse quantitative and qualitative research to yield a strategy that connects you to your candidates through compelling and relevant communications and experiences.
It starts with an employee value proposition (EVP), the core component of your employer brand. The EVP is the thread that connects your organisation’s actions to the employee experience – aligning what you say with what you do. It’s the catalyst behind all of your communications and defines why people should join.
Our EVP Pulse Survey (existing employees) and Early Impressions Survey (new hires) provide internal perceptions of brand effectiveness, giving you the ability to assess strengths and gaps. These insights inform how to adjust or revise messaging, media or the actual employee experience.